I'll never forget it -- Magnavox was the first TV brand that was purchased at our house. Their logo has change slightly over the year to maintain its name. However, they've added color to make it more attractive and added the words Smart. Very smart to be be a part of it "trusted name". Their tv's are not as heavy and bulky as the first ones. That is certainly appealing to the need and preferances of the consumers. At this point, I don't think a total name change would benefit Magnavox. On the contrary, would provide a negative effect. The name cannot be confused with any other brand.
Over time, consumer expectations, needs and desire shift and mandate new business rules and production of new products while seeking and gaining consumer trust and loyalty. Magnavox having introduced the first video game (Odyssey) then later Warcraft wanted to capture a younger audience. In this attempt, they managed to get two for one -- these games created an opportunity to meet the need for fantasy – for teens and adults. This device allowed people to interact more with other players which heightened the fantasy. Flying on the backs of a high flying bird truly would satisfy "need for fantasy".
I'll never forget it -- Magnavox was the first TV brand that was purchased at our house. Their logo has change slightly over the year to maintain its name. However, they've added color to make it more attractive and added the words Smart. Very smart to be be a part of it "trusted name". Their tv's are not as heavy and bulky as the first ones. That is certainly appealing to the need and preferances of the consumers. At this point, I don't think a total name change would benefit Magnavox. On the contrary, would provide a negative effect. The name cannot be confused with any other brand.
Over time, consumer expectations, needs and desire shift and mandate new business rules and production of new products while seeking and gaining consumer trust and loyalty. Magnavox having introduced the first video game (Odyssey) then later Warcraft wanted to capture a younger audience. In this attempt, they managed to get two for one -- these games created an opportunity to meet the need for fantasy – for teens and adults. This device allowed people to interact more with other players which heightened the fantasy. Flying on the backs of a high flying bird truly would satisfy "need for fantasy".
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